Concept creation, ideation and product design
Working at Kids II, under the Bright Stars umbrella, we developed the design of the rattle called the Whirly Giggle. The shaped of the toy was inspired by the commonly recognized infinity symbol. Its shape makes it easy for babies to maintain a firm grip for lots of shaking. Teethable tubes help the teething process in a healthy way and the contrasting black and white colors serve as stimulants for the baby.